400 Tier 1 Camp Lejeune Leads a Day

Our client wanted to start generating Camp Lejeune cases amongst even before the bill was passed by congress, so we were entering a very new space with little competition, but also very little knowledge about what works.

Challenges

Less than 30 days into the campaign, it turned into the most competitive vertical online, and costs skyrocketed.

As a result we were challenged to scale our ads well into the 7 figure mark, while maintaining low cost per acquisition to battle out the competition.

Results

While talking with some big players in the space who were our competition we realized that we have generated the same amount of leads as them, at a lower cost per acquisition, but completely in-house - while they had to rely on large networks of affiliates and compete with other companies bidding against them with the same providers.