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400+ Tier 1 Camp Lejeune Leads A Day

Our client wanted to start generating Camp Lejeune cases amongst even before the bill was passed by congress, so we were entering a very new space with little competition, but also very little knowledge about what works.
Challenges
Less than 30 days into the campaign, it turned into the most competitive vertical online, and costs skyrocketed.
As a result we were challenged to scale our ads well into the 7 figure mark, while maintaining low cost per acquisition to battle out the competition.
Results
While talking with some big players in the space who were our competition we realized that we have generated the same amount of leads as them, at a lower cost per acquisition, but completely in-house - while they had to rely on large networks of affiliates and compete with other companies bidding against them with the same providers.
Industry
Mass Tort
Short Term Results
Stable flow of Camp Lejeune leads within days of launch
Long Term Results
Scaled campaigns to 400+ Tier 1 Camp Lejeune Leads per day while maintaining a Low Cost Per Lead
5x'd Hurricane Ida Leads While Simultaneously Lowering Lead Cost By 52%

Challenges
Our client was working with a very well-known agency in the mass tort space and were getting 30-40 leads per day at an average cost of $120 per lead.
They wanted to increase the volume but the agency said this is all they can get, and that competition was too high, as well as low volume of prospects online, to get more.
Results
In week 1 of working with them we managed to match the number of leads generated by their old agency, while lowering cost per lead by 50% and maintaining the same quality.
In the next 90 days we managed to scale to a stable flow of 200 leads per day, with stable quality, and maintaining the same cost per lead. As a result, they grew their business from three sales people to a sales team of 15, as well as expanded with us into other mass tort verticals.